What Impact Does The Media Have On Females Todays Society

What impact does the media have on females in todays society? Dissertation – Chapter 1 Mass media shapes the world and the ‘perfect’ female is depicted through magazines, TV, music, internet, billboards, toys, movies, commercials etc. on a daily basis, impacting women and girls on how to perceive their own bodies, how to look and how to behave. The ‘perfect’ image is of an unrealistic appearance – a slender figure, tall, a large bust, caucasian and light coloured hair. Advertisement and marketing within the beauty industry is extremely powerful and influential. The ‘ideal’ female body images are airbrushed to unattainable standards of beauty, convincing feminine consumers to purchasing beauty products and for many, even to the extreme of modifying themselves with cosmetic surgery - trying to achieve the unrealistic, desirable stereotype established, believing all that is presented within the media. Advertisements, generally in magazines and television for beauty products, fashion clothing, dieting, surgery, etc. convince females into buying with confidence and they too could become beautiful just like the model(s). The media contributes to the pressure on females of how to look a certain way to be an attractive and successful individual within the modern world society to which there is no boundary on how appealing and pretty one can become. Media representation outlines the ‘perfect’ body image consistently and creates the standards of where beauty should be, to whichShow MoreRelatedSocial Media Has a Negative Effect on Body Image and Self Esteem1202 Words   |  5 Pages Social media has become one of the most popular sources of communication for the upcoming generation. 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